Projects
A collection of different projects throughout my career.
The Trashy Chips Campaign
This is a full campaign developed for the brand Trashy (formerly Pulp Pantry). Included in this project is market research, a Strategic Message Plan, target audience research, a Creative Brief, a Voicebook, and a full brand strategy.
Market Research Collection: Red Bull
This is a research project on Red Bull and its place in the energy drink industry. I used resources at my disposal to search through revenue statistics, brand market shares, new consumer bases and demographics, and main competitors within this industry. I then outlined the information I gathered in a slideshow, displaying the three main insights I discovered during my research.
Numbers Don’t Lie: A Story of Data in the NBA
Over the course of the fall 2024 semester, I and a group of two others (Tom Wiley and Jack Welker) created a project showcasing our knowledge in Excel and data collection. We pulled statistics from “BasketballReference.com” throughout the NBA season up until November 27, 2024 and uploaded them into excel where we transformed individual player statistics into comparative values.
Public Health Campaign: Gambling Addiction in the United States
Details coming soon!
Alcohol Abuse: College Student Crisis
Details coming soon!